Editorial standard

We use AI tools in production. That makes it more important, not less, to show how our videos are made and checked. This page is our public promise.

1. Research and sources

• Every factual claim in Verumo AI and Pitchgraph videos is based on sources we can name.
• We aim for at least three independent sources for each video, and prefer primary sources (official documentation, original data, published papers).
• Sources are listed in the video description. Football data sources are credited by name.

2. Human review

• Scripts may be drafted with AI assistance. A person checks every claim against its sources before recording.
• No video is published without human approval of the final cut.
• Each video must add our own explanation or analysis, not just repeat information.

3. AI transparency

Every video description ends with an AI transparency note saying which parts were made with AI tools, for example:

AI transparency: AI-assisted, human-researched and verified.

When a video contains realistic synthetic images or voices, we also switch on the platform's AI label (YouTube, TikTok, Instagram). We never create realistic images or voices of real people, and never create images or voices of children.

4. Originality and rights

• Moko & Pim are original characters. We do not imitate other studios' characters or styles.
• We use only footage, music and images we made ourselves or have licensed for commercial use. Pitchgraph uses no match footage.

5. Corrections

• If we get something wrong, we pin a correction under the video, add it to the description and record it in our public corrections log.
• Serious errors may lead us to remove a video; the log still records what happened.
• Report an error: corrections@verumostudio.com.

6. Sponsorship and independence

• Sponsored content is labelled at the start of the video ("Sponsored by…" / "Publicidad") and marked with the platform's paid promotion setting.
• Sponsors do not review or approve our editorial conclusions.
• We do not accept betting or gambling sponsors, and we do not give personal financial advice.

7. Audience

Our channels are made for viewers aged 16 and over. We do not make content for children under 13.

Last updated: 8 November 2026.